Are you looking for the best real estate sales books to help you become a professional in the field? Are you practicing to seal your first real estate deal? Regardless of your reasons for coming here, you’ll surely find the perfect material for you. Real estate sales is not as easy as it looks. In reality, it takes a lot of negotiations and compromises to seal a deal.
This list will aim at providing you the best books for new real estate agents, as well as books that will help you brush up your knowledge on certain topics. If you fail to find a book that sparks your interest, you can use the information that will be provided in the buying guide in this article to choose what’s right for you. Keep reading to find the recommended real estate sales book for your needs.
If you want to just get back to studying, get our top choice for real estate sales books here.
Last update: 2024-05-01
Our Favorites for Best Real Estate Sales Books
Shift: How Top Real Estate Agents Tackle Tough Times by Gary Keller, Dave Jenks, and Jay Papasan
Co-written by three top real estate agents and authors, Shift is a solid reference book with the right contents to help aspiring and actual real estate agents face the hard times they’ll most likely face. Throughout this book, the authors provide 12 tactics that will help you get your real estate business through a recession without breaking down. Much of this book focuses on getting you back to the basics and setting you on the right track to working efficiently to maximize every lead as you seek growth for your real estate business.
This book captures the very essence of a dynamic housing market with expert tips that will help realtors thrive in it. Much of the book shows you how you can shift in response to a shift in the present market. The authors believe that you’ll need to change your actions, thoughts, and focus if you want to see any new thing in your marketing strategies’ results.
What Makes it Unique:
- Shift is logically structured with a quick intro, preparing you to make necessary changes to your business before launching you to 12 tactics designed to help you survive the downtime.
- Instead of focusing only on nebulous mindset concepts, Shift goes on to present concrete tactics with actionable steps to take your business where you want it.
- Most parts of the book focus on getting back and tackling the problem from the basics. Therefore, making it a handy guide for new agents aspiring to thrive in the long term.
Why Choose this Real Estate Sales Book:
- Offers a range of exciting tactics that you can use to build your real estate business, irrespective of the current economic situation.
- Offers enough information to get you on top of the situation as you step into the always-shifting real estate market.
- A great resource for students learning about the dynamic nature of the real estate world.
- Great product!
- Keller, Gary (Author)
- English (Publication Language)
Last update: 2024-05-01
The Miracle Morning for Real Estate Agents by Hal Elrod, Michael J Maher, and Michael Reese
The authors of this book wrote it with the mindset that all real estate agents are constantly striving to get to the next level of their personal and professional success. Therefore, it contains all the information that real estate professionals need to sail through the market while dodging common pitfalls. The Miracle Morning for Real Estate Agents tells how real estate agents and professionals can fast-track their journey towards their goals by changing how they start their day. It teaches you the gains of starting your day right with more focus, energy, and productivity.
The Miracle Morning for Real Estate Agents outlines exactly what any serious real estate professional should be doing to create a successful real estate business and not just a job. It’s an implementation book, so the authors believe that you’ll get to your dream position in the real estate world by following what it tells you. It motivated you to wake up and start your day early by introducing a simple and relatable challenge.
What Makes it Unique:
- Takes you on a journey into the life of top-producing agent Rick Masters and his wife to learn the simple secrets that make them successful.
- Instead of merely telling you about the concepts, tactics, and strategies that you should implement for a morning ritual full of best practices, The Miracle Morning for Real Estate Agents walks you through the choices, challenges, and achievements of Rick and Michelle, as well as, how you can translate them to your current situation.
Why Choose this Real Estate Sales Book:
- Offers you enough reasons to turn from a night owl into an early bird so that you can Kickstart your day on time.
- The Miracle Morning for Real Estate Agents reinvigorates our heart to what many people know to be true but fail to practice, offering enough motivation for you to finally start practicing a success-driven lifestyle.
- Elrod, Hal (Author)
- English (Publication Language)
- 184 Pages - 11/21/2014 (Publication Date) - Miracle Morning Publishing (Publisher)
Last update: 2024-05-01
The Book of YES: The Ultimate Real Estate Agent Conversation Guide by Kevin Ward
The author of The Book of YES uses the book to share powerful scripts that can guide any realtor to success in today’s real estate industry. The Book of YES highlights the need for change from the same bad sales approach that had dominated the industry in the past to something that will feel more natural for you. Throughout the book, the author explained the perfect things to say in different situations and how to say them to cause buyers to say yes!
Broken into two unique parts, this book features easy to read texts to enable easy understanding. Part one serves as a detailed introduction to the book, offering the foundation that will make the script work. Part two of the book serves as the actual script that takes you through smooth, choreographed, and successful conversations with leads. The book contains 27 scripts that show realtors how to manage different situations, conversations, and objections that might come up.
What Makes it Unique:
- The Book of YES is more of an action guide than a book of theory. Therefore, along with the scripts, the author has included tactical notes on how you can modify and use the script for different situations.
- Throughout the book, the author includes valuable lessons that he has picked up in his career, including identifying triggers so that you’ll have the right words to make clients say yes to you.
- The book contains 27 scripts written clearly to show realtors how to handle conversations and situations that might come their way.
Why Choose this Real Estate Sales Book:
- The Book of YES is a very effective real estate script written to turn real estate novices into pros.
- If you are ready to put in the work, this book will guide what you should say and how to say it to sell as many real estates as you’d like to.
- The book goes down to the core of real estate agent sales, offering you the confidence you need to be at your best.
- Ward, Kevin (Author)
- English (Publication Language)
- 152 Pages - 01/20/2016 (Publication Date) - CreateSpace Independent Publishing Platform (Publisher)
Last update: 2024-05-01
Runner Ups for Best Real Estate Sales Books
How to Make it Big as a Real Estate Agent by Mark Ferguson
Put simply; this is a book that offers the right systems and approaches that would help you cut off years from your learning curve and become a successful real estate professional. How to Make it Big as a Real Estate Agent contains several proven ideas on making it big as a real estate agent. With over 15 years of experience in the real estate industry, Mark Ferguson brings a clear explanation of the process that made him big in the real estate industry and what you should expect on your quest to become successful.
A major highlight of this book is the breakdown of how much a real estate agent can make in different situations, as well as how much work you’ll need to put in to achieve these figures. How to Make it Big as a Real Estate Agent details the many curves you can take to succeed in real estate sales. With the book, you’ll learn the need to get the right broker, why you should get off fast, how to network, and many more.
What Makes it Unique:
- How to Make it Big as a Real Estate Agent is a straight to point book that features an exciting amount of big valuable information and techniques.
- Instead of focusing on the end results, this book tackles the reasonable steps that a real estate agent should follow throughout the journey towards becoming a successful realtor.
- In this book, the author gives an inside look into the important tasks that you should engage in daily to make it big in real estate.
Why Choose This Real Estate Sales Book:
- A great book that offers in-depth information on the process involved in selling a home.
- Although a little repetitive, this book offers a practical guide on all it takes to become a successful real estate agent.
- A great resource for you if you are just starting in real estate and need information on the steps you’ll necessarily go through.
- Ferguson, Mark (Author)
- English (Publication Language)
- 198 Pages - 06/07/2016 (Publication Date) - CreateSpace Independent Publishing Platform (Publisher)
Last update: 2024-05-01
The Politically Incorrect Real Estate Agent Handbook by Peter F Porcelli
The Politically Incorrect Real Estate Agent Handbook is a how-to manual that presents the serious aspects of real estate with a pinch of humor spread around it. Unlike many other real estate sales books, this one has flow charts and over 100 common tasks presented as simple, step by step instructions. Put simply, it is a comprehensive guide with pictures to keep you interested throughout your read.
The style adopted by the book’s author makes it look like a collection of brief articles that are easily digestible in small bites. The author also recognizes how interrelated real estate tasks are; hence, he ensures a heavy cross-referencing of each article. This way, the book allows you to delve deeply into the topic by following a cross-reference. In addition to its self-explanatory contents, the book also sells for a relatively affordable price.
What Makes it Unique:
- Every part of this book is heavily cross-referenced with a layout that allows for easy navigation when you want to return to certain articles.
- The Politically Incorrect Real Estate Agent Handbook offers you the option to either read from cover to cover or choose a real estate adventure, reading just the aspects that satisfy your curiosity.
- An entertaining guide that’s fit for both real estate newbies and veterans looking to boost their business.
- Offers the basics to help walk realtors through the first steps of selling their first homes.
Why Choose this Real Estate Sales Book:
- The Politically Incorrect Real Estate Agent Handbook is a blend of motivation, information, and honesty presented hilariously.
- Written in a no-nonsense style, but delivered in an enjoyable and easy to read manner.
- Porcelli Jr, Peter F (Author)
- English (Publication Language)
- 370 Pages - 10/03/2017 (Publication Date) - Backyard Bookworks (Publisher)
Last update: 2024-05-01
Value Pick for Best Real Estate Sales Books
Listing Boss: The Definitive Blueprint for Real Estate Success by Hoss Prat
Authored by a known authority in real estate lead generation, Listing Boss is a powerful book for real estate agents at different levels of their career and success. The 12 essentials contained in this book would help you to break barriers and give you massive results. In this book, the author explains how the best plans don’t necessarily translate to success, except you are willing to take corresponding actions.
Listing Boss was written to inspire real estate agents to take massive actions while equipping them with the necessary tools they’ll need to succeed throughout the journey. The book is not just based on theory. Instead, it focuses on taking a practical approach to help readers overcome any obstacle they may face.
What Makes it Unique:
- By mirroring the story behind his success, Hoss Prat highlights the 12 essentials that will help real estate agents achieve their goals and reach new heights.
- Within the Listing Boss pages, the author includes everything you’ll need to find your footing in the real estate market.
- Presents several important information in an understandable manner, making it read like a guide.
Why Choose this Real Estate Sales Book:
- Contains several tips and tricks to help you land lucrative real estate deals.
- The information contained in this book is aimed at teaching you both the theoretical and practical aspects of real estate sales.
- Amazon Kindle Edition
- Pratt, Hoss (Author)
- English (Publication Language)
Last update: 2024-05-01
How to Choose the Best Real Estate Sales Books for You
Choosing the best real estate sales books can cause the transformation you need to start closing deals. However, the process is often difficult, especially for realtors that are not sure about books for them. Going to the market to pick at random might mean that you’ll not get the right real estate marketing books to handle your struggle area. You don’t have to worry, because we’ve highlighted some questions that will help you choose. These questions are not only aimed at narrowing the items within your search, but they are also aimed at helping you get the best real estate script books.
Do You Have Prior Sales Experience?
This is one of the most important questions to ask as its answer will determine the category of books you would need to buy. At all times, you’ll need to remember that your level of expertise will determine the contents that are available to you.
If you do not have any prior experience, then you’ll need the best books for starting in real estate. On the other hand, if you’ve learned the basics, then your priority should be to master the art of selling real estate. If you are unsure about the right book for your level of expertise, you can ask any real estate professional ahead of you to guide you.
What are the Best Real Estate Sales Books for Beginners
If you are just starting out with real estate sales, then introductory texts would do you well. This can either be in the form of commercial real estate sales books or general reads. Most of the real estate marketing books reviewed in this article would help you get your footing right in the industry. There are also several other options available in the market for you to choose from.
Already Experienced? Which Books are the Best for Intermediate or Advanced Realtors?
When searching for a real estate sales book, you should also determine whether you are already experienced. If you are, your search would have to move to the best real estate script books for intermediate or advanced realtors, depending on your expertise level. At this point, You’ll need to look out for in-depth research materials regarding a particular topic.
Wrapping Things Up: The Best Real Estate Sales Books
We’ve gone over a lot today. Here’s a helpful table to consolidate every real estate sales books we went over:
Last update: 2024-05-01
Although an interesting and profitable industry, learning real estate sales can be pretty difficult. Irrespective of your starting point, your first read will likely confuse you. This is why the recommended real estate sales books for beginners are often filled with introductory content to allow you to get the right footing in the industry.
Each of the books reviewed in this article contains different aspects to help you master the art of real estate sales. Hopefully, you’ll find a selection of books that will help expand your knowledge of real estate sales and get you through completing your first deals. Books like Shift: How Top Real Estate Agents Tackle Tough Times will serve as a solid reference book to help you know the hard parts of real estate sales and how to mitigate them. Our runner up, How to Make it Big as a Real Estate Agent, offers a guide that lists all the right systems and approaches that would help you cut off years from your learning curve, therefore positioning you to make a profit from the start.
Preparing for the real estate exam? Check out this article on how to pass the California real estate exam.
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